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  • Allaster, Stacey, B.A., M.B.A
  • Title: President, Sony Ericsson WTA (Women’s Tennis Association) Tour; Former Vice-President and Tournament Director, Tennis Canada
  • Bio: President, Sony Ericsson WTA Tour.
    • Responsible for the areas of marketing, public relations, television and tournament and player relations.
    • Plays key role in Tour sales efforts.
    2001 – 2005 – Tournament Director, Rogers Cup:
    • Increased tournament revenues by more than 300% from 2001 – 2005
    • Grew attendance in Toronto in excess of 50%, setting world records for a single week tournament
    • Negotiated more than $200 million in sponsorship agreements, including the Rogers Cup title sponsorship
    • Played an instrumental role in the opening of Toronto’s world class, $40 million Rexall Centre
    Awards:
    Recipient of the Canadian Sport Executive of the Year award given by Sportsmedia Centre (2006)
    Only woman named by the Globe & Mail in the Top 25 Leaders in Canadian Sport (2003 and 2005)
    Recipient of the Sports Executive of the Year award given by the Association for Canadian Women in Sport (2002)
    Served as a Tournament Class Alternate on the WTA Tour Board of Directors (2002- 2005)
    Education:
    BAEconomics and Physical Education, University of Western Ontario, London, Ontario
    MBAIvey School of Business, University of Western Ontario, London Ontario

  • Sector: Sports, Community
  • Region: Ontario
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